Since their commencement in 2002, McFarlane Media have struggled to stay one-step ahead of Internet fraudsters who commonly target electronic softgood delivery systems. "Our main problem to date", said ESD Seller Lachlan McFarlane, "has been identifying fraudulent orders that get processed in real-time payment gateway. Our industry's emphasis on immediate delivery means that we are often unable to identify fraudulent customer activities until it is too late."

For McFarlane, what was needed was an integrated ESD system that would allow for real-time delivery and also alert them to suspicious orders.

The GlobeCharge Business Pro with integrated Electronic Softgood Delivery allows ESD Sellers like McFarlane Media to approve payments automatically by interacting with real-time payment gateways such as PayPal. Alternatively, the GlobeCharge PayPro option with integrated ESD and real-time payment approval capacities also provides real-time payment approval. Within both options, GlobeCharge's automated fraud detection facilities enable a comprehensive review of fraudulent customer behaviour before the transaction gets to the payment gateway. Using GlobeCharge, McFarlane Media can automatically deliver software and electronic books as soon as a legitimate payment has been approved.

 In reducing and segregating fraud risks, GlobeCharge allowed McFarlane Media to automatically accept, review and approve customer orders and then facilitate real-time delivery of e-products. They can also further atomize the service by choosing to reject all suspicious orders instead of manually reviewing them.